Imagine being known as the signature voice of a company, the famous voice of a famous brand. A “locked in” position like this is the golden ticket in voice over. I am fortunate to have done so not once, but twice in my voice over career. First, for AT&T and now for Citibank who I…
Ever heard the term “lifestyle business”? It’s frequently used by people in the so-called ‘gig” economy who are looking for a way to make some extra cash while they live life on their own terms. Some of these people legitimately need the extra income to supplement poor paying day jobs, beef up retirement income or…
Some people wrack their brains trying to figure this one out. They spend a ton of money on high-priced branding packages: professionally designed logos, mousepads, coffee cups and other gimmicks to try to grab attention. But does it work? Is it really worth the money? I must admit that my take on branding is a…
If you’re just getting started in voice over, you want to make sure look great to your customers, right? You want to make sure your customers keep coming back for more. Well, you may be surprised that what delights your customers the most is not necessarily the sound of your voice… But a couple of…
When we arrived at the inn in Sedona, Arizona, our expectations were managed from the start. A brass plaque on the door informed us that check in was between 3-6 PM. We were to ring the bell only once. If there was a delay, we were to wait patiently because the inn keeper was showing…