Imagine being known as the signature voice of a company, the famous voice of a famous brand. A "locked in" position like this is the golden ticket in voice over. I am fortunate to have done so not once, but twice in my voice over career. First, for AT&T and now for...

Some people wrack their brains trying to figure this one out. They spend a ton of money on high-priced branding packages: professionally designed logos, mousepads, coffee cups and other gimmicks to try to grab attention. But does it work? Is it really worth the money?...

If you're just getting started in voice over, you want to make sure look great to your customers, right? You want to make sure your customers keep coming back for more. Well, you may be surprised that what delights your customers the most is not necessarily the sound...

When we arrived at the inn in Sedona, Arizona, our expectations were managed from the start. A brass plaque on the door informed us that check in was between 3-6 PM. We were to ring the bell only once. If there was a delay, we were to wait patiently because the inn...

Can you sound like a gerbil, a martian, your Aunt Gertrude? Do your funny voices make people laugh out loud or do they groan and beg you to stop? If the reaction is positive, you might be wondering if you can turn those funny little voices into lucrative voice over...

Have you done your voice over demo yet? You might be surprised at some of the common demo mistakes people make that sabotage their chances of becoming successful before they even begin. I thought long and hard about the demos people send me and my production company...

It's not voodoo. It's not "The Secret" or Feng Shui (the Chinese art of placement for good luck). It's a very real law of physics which, when purposefully activated, can yield almost magical results in your voiceover career. What am I talking about? Momentum. When...

Have you ever felt frustrated about getting started in voice overs because you've heard the same people get all the work? That's the word on a lot of the voice over bulletin boards and social media and I want to put a stop to this right now. It's a myth and may even...

Ever hear of a concept called "lifetime value"? It's the same as repeat business and it can add up to big bucks when a voice over customer keeps coming back for more. When I was starting out, I lost touch with some great customers because of shyness and a lack of...