Sometimes the truth is short, sweet and to the point; other times it can be painful to hear.
So I guess I hit a nerve when I shared these priceless words of marketing wisdom I got from marketing guru Dan Kennedy.
I even got some “nasty pants” pushback from a few big-voice radio types who didn’t like these words at all.
I guess if you’re in love with the sound of your voice, this might sting a little.
But if you’re serious about making a go of your voice over career and serving your clients, this marketing truth is precisely what you need to hear.
Click here to watch the summer rerun of one of my most popular Inside Voice Over training videos.
Watch this week’s short training video Here Now
After you watch the video be sure to leave a comment. I always love to hear from you so I can support you as you grow your voice over career.
Susan Berkley
Signature voice of Citibank
Founder, The Great Voice Company
PS. NEW!! Discover how to become a successful audiobook narrator in my virtual Audiobook Masterclass with award winning narrator Pamela Almand Saturday August 1. Click for details here
Susan, great point about how a VO talent should research who their client is and were they are coming from. Our anxiety makes us want to try and impress then about all of our “WHATS’ when we should be telling them who we know they are.
This presentation is as always spot on what to do.
Phil Rodi
Sounds like good, solid band reasonable advice to me.
Susan
Excellent advice. You can have great voiceover talent. You need also have a business plan roadmap. Most important key is to research, identify and understand your target customer market and niche. If you do so, you can achieve your goal.
That is very helpful. So many people are quick to say, “Don’t worry about a niche right now. Let your niche find you.” But I always wondered how wise that is.
Good advice. It’s always good to think about the customer’s needs more than your own talents. I have worked in customer service, so I understand the customer always comes first.
Susan, thank you for the weekly video and tips. You have helped me so much :). Because of your guidance, I’m getting v/o jobs on a regular basis. Thank you!
Great tip, Susan. Selecting the niche that best suits me and knowing as much as possible about your customer makes sense. Thanks!