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How To Become A Signature Voice

by | Oct 13, 2016 | Voice Over Articles | 14 comments

Imagine being known as the signature voice of a company, the famous voice of a famous brand.

A “locked in” position like this is the golden ticket in voice over.

I am fortunate to have done so not once, but twice in my voice over career. First, for AT&T and now for Citibank who I continue to record for almost daily.

For me, the key has always been to keep the customer once you get them and to make sure you always provide world-class quality and customer service.

That’s obvious.

But how do you land these kinds of customers in the first place? How do you book that very first job?

It often starts with an audition and I’ve identified 4 ways to position yourself so your customers know you are “signature voice” ready.

Watch It Here Now

After you watch the video, I want to know your thoughts. Was this helpful? Write to me in the comments box. I want to learn what’s on your mind so I can support you and share your best practices.

Let me know your thoughts in the comments box. I want to read about what’s on your mind so I can support you and share your best practices.

To your voice over success,

Susan Berkley,
Founder, The Great Voice Company

       

14 Comments

  1. Jim Richet
    Jim Richet on October 14, 2016 at 3:39 am

    Thanks Susan,great tips as always!

  2. Barbarett Corbbins
    Barbarett Corbbins on October 14, 2016 at 6:19 pm

    Thank you for sharing

    • Susan Berkley
      Susan Berkley on October 20, 2016 at 6:53 pm

      Thanks for writing, Jim!

    • Susan Berkley
      Susan Berkley on October 20, 2016 at 6:54 pm

      My pleasure Barbarett! Cool name

  3. Tom McCray
    Tom McCray on October 14, 2016 at 8:26 pm

    HI SUSAN,
    LOTS OF GREAT POINTS YOU MAKE ABOUT BECOMING THE “SIGNATURE VOICE” FOR A COMPANY. FOR THE PAST 9 YEARS I HAVE BECOME THE VOICE FOR MAVIS DISCOUNT TIRE THROUGHOUT NEW YORK STATE, PENNSYLVANIA AND NEW JERSEY. WE HAVE DEVELOPED A GREAT RELATIONSHIP AND IT HAS BECOME RATHER LUCRATIVE.
    HERE’S TO OUR VOICES,
    TOM

    • Susan Berkley
      Susan Berkley on October 20, 2016 at 6:55 pm

      Congratulations, Tom! Yes, the profit is in the repeat business and the relationship, which is key!

      Susan

  4. Jan Alexander
    Jan Alexander on October 14, 2016 at 8:38 pm

    great advice Susan. I listen to you every week and use the information. this one seems like common sense to me. I am so more comfortable knowing as much as possible about the company and people I am working with

    • Susan Berkley
      Susan Berkley on October 20, 2016 at 6:55 pm

      I am so glad you use what I offer Thanks for writing, Jan

  5. Stephen Schedra
    Stephen Schedra on October 15, 2016 at 12:39 am

    Susan, thanks again for a positive message built around concrete actions we can take to build a serious business.

    Always appreciated,
    Stephen

    • Susan Berkley
      Susan Berkley on October 20, 2016 at 6:56 pm

      You’re welcome Stephen. Good to hear from you!

  6. Miho
    Miho on October 15, 2016 at 11:53 am

    Hi, Susan, thank you for your tips as always!

    • Susan Berkley
      Susan Berkley on October 20, 2016 at 6:56 pm

      My pleasure, Miho. Thanks for writing

  7. Mark Smith
    Mark Smith on October 17, 2016 at 9:22 am

    Hi Susan,

    Well said and very true. The more you know about the company going into an audition the better prepared you will be. After all, when preparation meets opportunity it will equal success!

    Thanks again for your informative video.

    Regards,
    Mark

    • Susan Berkley
      Susan Berkley on October 20, 2016 at 6:57 pm

      You said it all, Mark. People underestimate the importance of prep. Thanks for writing. Susan