How to Maintain Energy on the Phone

By Susan Berkley

A subscriber writes:

“My wife has commented that when I take a call on the phone that I start out with high energy and enthusiasm, and then my voice and energy fades as the call progresses. I didn’t even notice this until she pointed it out. I now notice that on phone calls longer than a few minutes I start to feel tired, have trouble focusing on the person on the other end, and start to think about other things that I would rather be doing. Do you have any suggestions for maintaining enthusiasm, focus and vocal power during long phone conversations?”

Susan Berkley:

“Great question, you might take some comfort in knowing that just about everybody experiences what you are experiencing. Many people have a difficult time focusing on the person on the other end of the phone and keeping their energy level up. Congratulations for being brave enough to admit it. Being more concerned about others than we are about ourselves should come naturally, but for most of us, it doesn’t. So we have to work hard at paying attention, at putting our own more pleasurable thoughts and interests aside.

The reason why was discovered by renowned psychoanalyst Dr Norberto Keppe after more than 50 years of clinical research. Keppe found that although we are healthy by nature, human beings unconsciously derive pleasure out of self-centered behavior and tend to reject the goodness that comes from affectionate contact with others.

Trust me, it’s hard to accept to see that we are not the saints we think we should be. We try to avoid accepting this truth about ourselves and that’s exhausting!

So here’s my advice.

Now that you know (sadly) that self-centeredness is “normal”, take a deep breath and try to accept this about yourself. The problem was once hidden, but now it’s not, and this means you can begin to make the effort to listen more carefully to others and to focus on their needs during your calls, knowing it doesn’t come naturally. Paradoxically, you’ll start to feel much better about yourself, have more energy and you’ll notice more energy in your voice. Why? Because you’re no longer exhausting yourself by fighting against seeing what you unconsciously knew to be true about yourself all along.

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Susan Berkley is a top voice over artist and founder of The Great Voice Company, a company devoted to teaching great voices around the world how to become successful voice over actors. The Great Voice Company is an international leader in voice over training and in providing top quality voice over recordings in all languages to discerning businesses and marketers. For additional information visit

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