The right talent agent can be an important partner in the growth of your voice over business.

They can introduce you to new clients and submit your work to important auditions.

In last week’s Inside Voice Over, I discussed what an agent can and can’t do for you, how they screen for new talent, and whether you can be represented by more than one agent.

If you missed it, you’ll find Part 1 of this article on the blog at Top 10 Things You Need To Know About Voice Over Agents Part 1

This week we wrap things up with an inside look at auditions, how to submit your demo, how to follow up, and a scam to avoid.I hope you enjoy it as much as I enjoy bringing you this information!

6. Auditions
When a call for a particular type comes in, they will either audition the talent they represent by having them read the client’s copy or submit talent demos (for voiceover) and head shots (for on camera work). Should one of their talents book the job, the agent handles the details of the booking and negotiates the fee, makes sure you are paid in a timely manner and receives 10-15% of your talent fee for their efforts. Some agents take a 20% commission. Generally the check comes to the agent who deposits it and pays you your percentage less their commission.

7. Be Wary of This
Never pay an agent in advance for agreeing to represent you. I believe it is unethical for an agent to produce your demo, although some agents ask you for money to help pay their marketing costs. It’s up to you if you choose to participate in their marketing but be careful. Having an agent do your demo is no guarantee they will send you work and most agents feel that offering training and demo services is a conflict of interest.

8. How to Submit Your Demo
Submission instructions are usually found on the agency website. Your submission package should include your voiceover demo and a personal cover letter. Agents will tell you they would also like to see a head shot and an acting resume, but if you don’t have a head shot or an acting resume, just send your demo with a cover letter.

9. How to Follow Up
It can be frustrating to get an agent to listen to your demo or take your phone calls, but like anything else, persistence pays off. Follow up with weekly phone calls until you get feedback. If they like what they hear they will call you in for an interview.

10. What to say on a follow up call
Whatever you do, don’t ask them what they think of your demo. A professional never would. You are either right for their agency or you’re not. It’s best to just ask if they think there’s a fit.

The best way to get started for a fun and lucrative voice over career is our Career Launcher program at The Great Voice Company where we prepare you in private coaching sessions and at our Voice Over Bootcamp Recording Studio Immersion Experience (next one Dec. 6-8 in Clearwater, Fl. We’re almost sold out but we might have a few seats left. Contact or 800-333-8108) 


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Susan Berkley is a top voice over artist
and founder of The Great Voice Company, a company devoted to teaching great voices around the world how to become successful voice over actors.