Do you know your voice over niche? A niche is a market within a market. For example, audio books and video games are niche markets. So are commercials and e-learning. Marketing to a niche is a good thing because it helps you narrow down the field of voice over prospects. It also helps you tailor…
Some years ago I was called into a production company for a voice over audition. When I asked for the script they said it wasn’t ready yet. They were just looking for the voice of a Mom and were auditioning for voice quality. The producer looked around, pulled a book at random from the shelf…
I once shook hands with the famous boxer George Forman and have a picture in my office to prove it. He was as cute and nice as he was in those commercials for the Forman Grill. Over 100 million of those grills were sold and George was paid $138 million for the right to use…
Garrison Keillor (former host of NPR’s Prairie Home Companion) wasn’t happy. He stepped out of my voice booth and gave me a look that could curdle milk. The year was 1996 and a producer friend of mine had booked him for a session at my brand new studio on Houston Street in New York City….
It’s hard for me to wrap my head around this but as the telephone voice of Citibank, millions of people hear my voice every month. I guess you could say I am one of the most listened to voices in America. Nobody sets out to become a famous telephone voice, at least I didn’t. It’s…