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How to increase the value of every VO job you do

by | Jan 25, 2018 | Voice Over Articles | 4 comments

I can’t remember the last time I ate at McDonald’s.

I admit it. I am a food snob. And frankly, I would rather go hungry than bite into a Big Mac.

In my kitchen you will find a collection of fine imported olive oils, a bottle of pomegranate molasses and artisan breads for my discerning palate.

But I really admire McDonalds for their marketing.

(I recommend the movie The Founder and the book Grinding It Out, biography of founder Ray Croc)
They are marketing masters and believe it or not, there is one simple thing they do with each sale that every voice over artist should copy right away.

It’s easy, ethical and it won’t cost you a dime. But will drastically increase the value of every voice over job you do.

Curious?

Watch this week’s short training video Here Now

After you watch the video be sure to leave a comment. I always love to hear from you so I can support you as you grow your voice over career.

To your voice over success,

Susan Berkley,
Founder, The Great Voice Company

PS

Our next Voice Over Accelerator Bootcamp is March 24-26 at our studios in Englewood Cliffs, NJ. This exclusive Bootcamp for voice over newcomers and emerging talent is strictly limited to 10 people and only a handful of seats remain. It’s the best place to start and grow your career in 2018. Interested? Click or call www.voaccelerator.com or 800-333-8108

4 Comments

  1. David Wandelt
    David Wandelt on January 25, 2018 at 4:02 pm

    One of my current corporate customers has a new requirement. They want all their audio broken into individual MP3 files by PowerPoint deck slide. In addition, the software they’re using to develop the video imposes a limit of 20 seconds per slide, so that the audio has to be less than 18 seconds. Because I’m also a writer, he has authorized me to tweak the scripts to make this work. I get an extra charge for the additional work to do all this, which just about doubles the total. Not bad! As you said, if you just throw this in for free, you’re walking away from legitimate money.

    • Susan Berkley
      Susan Berkley on January 26, 2018 at 12:56 am

      Great example, David! Thank you for sharing- Susan

  2. Claud
    Claud on January 25, 2018 at 7:33 pm

    Thank you, Susan. Your voice-over tips (some of which can be applied to everyday life) are always on point and a good reminder of the importance of the marketing element to our voice-over business.
    We’re appreciative.

    –Claud

  3. Susan Berkley
    Susan Berkley on January 26, 2018 at 12:57 am

    Hey Claud! Great to hear from you. Happy to be helpful. Susan