Some people wrack their brains trying to figure this one out. They spend a ton of money on high-priced branding packages: professionally designed logos, mousepads, coffee cups and other gimmicks to try to grab attention. But does it work? Is it really worth the money? I must admit that my take on branding is a…

The engineer walked Janice into the voice booth, adjusted the microphone and made sure she was comfortable. He then closed the big soundproof door. The session began and everything seemed to be going well until suddenly, it stopped. “Hold on a minute, ” said the engineer. Janice waited in the booth. She could see the…

Some years ago I was called down to Madison Avenue to audition for a voice over for a candy bar commercial. There was no script. All they wanted me to say was “Oooo!” “Ahhh” as many different ways as I could. I didn’t get the job. And although I was a failure at expressions of…

Just stepped out of the voice booth where I did a job for one of my best customers…again. It’s an amazing feeling when you build momentum in your voice over business. First one customer, then another and another. And when they keep coming back for more….ahhh. Heaven! But this doesn’t happen by magic. You have…