I am currently mentoring a group of voice over beginners. They’re great folks– positive, enthusiastic and I love them to pieces. But most of them are making a big (and potentially expensive) mistake. What is it? They are doing the wrong things first. Like loading up on studio gear and building elaborate home studios before…

I can’t remember the last time I ate at McDonald’s. Yes, I am a foodie. A food snob. And frankly, I’d rather starve than bite into a Big Mac. I have a collection of fine imported olive oils, a bottle of pomegranate molasses in my cupboard, artisan breads for my discerning palate. But I really…

If you’re of a certain age, I’m sure you remember how cool it was to receive a postcard from a friend or family member visiting a far-off land. Pictures of beautiful scenery, bikini babes, giant lobsters with goofy captions , a circled dot on a distant mountain top with an arrow and a hand-written note…

Do you know your voice over niche? A niche is a market within a market. For example, audio books and video games are niche markets. So are commercials and e-learning. Marketing to a niche is a good thing because it helps you narrow down the field of voice over prospects. It also helps you tailor…

Some years ago I was called into a production company for a voice over audition. When I asked for the script they said it wasn’t ready yet. They were just looking for the voice of a Mom and were auditioning for voice quality. The producer looked around, pulled a book at random from the shelf…